How to Create Effective Corporate Video-Based Training

Corporate training has evolved significantly over the years, with learning and development departments, however, corporate video-based training has emerged as an effective and engaging method as well. By incorporating videos into your training programs, you can deliver information in a visually compelling way that captures the attention of your employees. In this article, we will define video-based training and provide a step-by-step process for creating a video-based course for corporate training. We will also introduce some helpful software, resources, and tools for seamless video delivery within the online video course.

Defining Video-Based Training

A corporate video-based training involves using videos as a primary instructional tool in corporate training programs. It enhances the learning experience by combining visual, auditory, and sometimes interactive elements to deliver information effectively. Research has shown that video-based training improves knowledge retention, engagement, and overall learning outcomes. This is also beneficial because videos can be watched repeatedly without the need for personal interaction. Now, let’s dive into the process of creating a video-based course for your corporate training needs.

Step-by-Step Process for Creating a Video-Based Course

  1. Identify Learning Objectives: Begin by clearly defining the learning objectives for your training course. What skills or knowledge do you want your employees to gain? Identifying specific learning goals and resources will help shape the content and structure of your video-based course. Remember to keep your objectives very specific, it might mean that you will need to create multiple courses.
  2. Storyboard and Script: Create a storyboard that outlines the flow of your video content. This includes the sequence of topics, visuals, and any additional resources you want to include. There many storyboard tools out there like Make Story Board or Plot. If you want don’t want a full blown storyboard software, you could use tools like Trello or Miro for free. Once you have a solid storyboard, develop a script that aligns with your learning objectives. A well-written script ensures a clear and concise delivery of information. This is likely the hardest step, but once this planning is complete, the rest of the process will be pretty smooth.
  3. Record and Produce: Set up a quiet and well-lit recording space. You can use a smartphone, webcam, or professional-grade camera to record your video content. If possible, use a tripod or stabilizer to ensure steady footage. Checkout our article on best cameras for recording video courses. Adobe Premiere Pro, Camtasia, or iMovie are popular video editing software options for post-production to add polish to your videos. We also have an article on best video recording and editing software.
  4. Enhance with Visuals: To keep your employees engaged, incorporate visuals such as graphics, images, and animations. Use relevant visuals to illustrate concepts and reinforce key points. Canva and Adobe Spark are user-friendly tools for creating professional-looking visuals. Canva has quickly become one of my favorte go-to tools for creating graphics for any type of media. It is absolutely worth purchasing a pro subscription!
  5. Add Interactivity: Engage your employees by incorporating interactive elements into your videos. This can be done through quizzes and gamification. WP Courseware, a powerful and user-friendly Learning Management System (LMS), allows you to seamlessly integrate quizzes and gamification into your video-based course. Another way to encourage interactivity is through collaboration software like Slack.
  6. Organize and Structure: Divide your video content into bite-sized modules or lessons that align with your learning objectives. Consider the optimal length of each video to maintain employee engagement, usually the shorter the better. WP Courseware makes it easy to organize your course content into modules and lessons. You can reorganize your content simply by clicking and dragging units and modules. If you have a multiple courses that will utilize the same units and quizzes, you can always take advantage of WP Courseware duplicate function to quickly duplicate any course element.
  7. Manage Access and Progress Tracking: With an LMS like WP Courseware, you can control access to your video-based course by setting up user accounts, managing enrollment, and tracking employee progress. You can also issue certificates upon completion of the training course. Each employee will have a personal login so they can track their own progress and download their certificates.
  8. Deliver Videos Seamlessly: To deliver your corporate video-based training content within your online course, integrate S3 Media Maestro. This powerful tool allows you to securely host your training videos on Amazon S3 and easily embed them within your course pages. It ensures smooth playback and protects your content from unauthorized access like hot-linking.
  9. Test and Revise: Before launching your video-based course, conduct thorough testing to ensure all components are working smoothly. Gather feedback from a small group of employees to identify any areas that need improvement. Make revisions as necessary to enhance the learning experience.
  10. Launch and Evaluate: Once you are confident in the quality of your video-based course, launch it for all employees. Monitor learner engagement and course completion rates using the analytics provided by WP Courseware. Continuously evaluate and gather feedback via WP Courseware’s survey to make improvements based on employee performance and satisfaction.

Helpful Software, Resources, and Tools

When creating your corporate video-based training course, consider using the following helpful software, resources, and tools:

  • WP Courseware: A reliable and user-friendly LMS that seamlessly integrates with your WordPress website, allowing you to create, manage, and sell your video-based courses. Its intuitive interface and robust features make it an excellent choice for corporate training.
  • S3 Media Maestro: A plugin that integrates with WP Courseware and enables you to securely host and deliver video content within your online course. It ensures smooth playback, protects your videos, and offers advanced video controls, such as subtitles and playback speed adjustment.
  • Adobe Premiere Pro: Professional video editing software for refining and enhancing your recorded video content.
  • Camtasia: An all-in-one screen recording and video editing tool that simplifies the creation of high-quality video content.
  • iMovie: A user-friendly video editing software for Mac users that offers basic editing features and is suitable for beginners.
  • Canva: An online graphic design tool that allows you to create visually appealing graphics and images for your video-based course.
  • Adobe Spark: A user-friendly tool for creating animated videos, graphics, and webpages, enabling you to enrich your video-based course with eye-catching visuals.

By utilizing the above software, resources, and tools, you can ensure a smooth and engaging video-based training experience for your employees.

A corporate video-based training offers an effective way to engage and educate your employees during corporate training. By following the step-by-step process outlined above and leveraging the right software and tools, such as WP Courseware and S3 Media Maestro, you can deliver high-quality video-based courses that enhance learning outcomes, increase engagement, and facilitate employee growth. Embrace the power of video-based training and empower your workforce with the knowledge and skills they need to succeed.

2 Comments

  1. ROd on December 27, 2023 at 8:38 am

    Great read! I found the section on enhancing videos with visuals and interactive elements particularly insightful. It’s something I’ve struggled with in the past. Canva and Adobe Spark seem like great tools for this. Have you found any specific types of visuals or interactivity that tend to engage employees more effectively?

    • Ben Arellano on December 27, 2023 at 8:55 am

      Thanks Rod! Infographics seem to be a great way to convey knowledge to employees in a way that can be useful and engaging.

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